Data Capture

Determine the Productivity of Your Orchards with IFV’s FruitVision system


Precision farming requires precision tools. With multiple video cameras, IFV has developed a cutting-edge system that allows growers to capture the critical growing …



Cutting-edge Analysis of fruit crops


IFV’s Fruitvision system will provide growers with the most comprehensive view of their crop possible. We have developed a suite of industry-leading solutions that capture and analyse millions …


Improve decision-making

Data presented as you need it, when you need it


Growers need a data solution that informs, but that will not bog down their decision making.  Data that is unwieldy and forces a …

About Us

Intelligent Fruit Vision Ltd (IFV) has been founded with the goal to commercialise our novel FruitVision technology for the fruit growing sector, and to wider horticulture in future. The company is a joint venture, formed between two experienced companies in the arena; the Technology Research Centre Ltd (TRC), and Worldwide Fruit Ltd.


TRC is a technology development and commercialization business, which develops vision based technologies and commercialises them through joint ventures and spin out businesses. We are a fast growing business with highly qualified staff whose skills and knowledge cover a wide spectrum. Our directors are experienced in building businesses and in selling capital equipment.


Worldwide Fruit Ltd are the largest wholesaler of fruit to the UK and EU markets. They have growers in the UK, EU, South Africa & South America. They are part of the Turners & Growers group that has similar wholesalers serving other EU markets. Together, they provide IFV with an

intimate knowledge of the market, its problems and drivers and the solutions, and couple this with a well established network of initial customers through their co-operatives, and strong links with supermarket customers.


Worldwide Fruit already provide expert support to growers to increase yields and Class I fruit, using their Grower Scorecard to extract detailed yield and grade-out information to identify the root causes of problems. FruitVision technology is an extension of that support and a powerful tool in crop analysis and forecasting.


See here below, our video demonstration feature with Good Fruit Grower magazine:


About the company behind the Cutting-edge Analysis of fruit crops



Giant leap forward for Fruitvision

It’s been a busy 2019 so far for IFV, not least with new systems being deployed across New Zealand, USA and Spain.


Our first EV (electric vehicle) mounted system has hit the ground running in …


IFV & Washington Tractor promote their partnership at major US Trade Show

IFV and Washington Tractor will be exhibiting at the NW Hort Expo – 3rd to 5th December, Yakima, WA


The show boasts over 250 exhibits, showcasing tree fruit industry innovations in production; storage; …


New deal promises to help boost productivity for US Orchards

IFV are proud to announce our new partnership with Washington Tractor as the Licensed Distributor for our Fruitvision system in the Pacific Northwest of the USA.



Washington Tractor is …


FruitVision making headlines stateside

After a successful period of testing, demonstrations and sales in the EU, New Zealand and USA during 2017, Our FruitVision system has attracted attention globally and recently featured in The Good Fruit Grower magazine, where the features and benefits are …

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